President Ferdinand Marcos Jr. rolled out a series of initiatives from April 22 to 30 that blended social assistance, housing development, grassroots governance, and international energy cooperation, signaling a coordinated effort to strengthen economic resilience and uplift community welfare.
Throughout the period, the President’s engagements centered on expanding aid for vulnerable sectors while reinforcing long-term development programs.
Ahead of the week’s activities, Marcos convened the UPLIFT (Unified Package for Livelihoods, Industry, Food, and Transport) Committee on April 21 to tackle inflation and energy concerns, prioritizing fuel subsidies and livelihood assistance for those most affected by rising costs.
On April 23, he led the distribution of rice subsidies to small-scale vendors in Palayan City, Nueva Ecija, inspected Kadiwa ng Pangulo outlets, and met with local officials to reaffirm support for infrastructure, education, and livelihood projects.
He also visited the Palayan City Township housing development under the Pambansang Pabahay Para sa Pilipino (4PH) Program and later joined the centennial celebration of Our Lady of the Rosary of Manaoag in Pangasinan, highlighting the importance of unity and compassion.
The following day, April 24, Marcos launched the “Bawat Bayan Makikinabang” Program in Batangas City, delivering rice and financial assistance to thousands of residents. By April 25, he emphasized the government’s intensified campaign against corruption and measures to shield the economy from global uncertainties.
The President likewise announced enhancements to maternity benefits under the Philippine Health Insurance Corporation, effective April 30, 2026. The expanded coverage raises support for normal deliveries to P29,000 from P9,750, while caesarean section benefits will increase to between P58,000 and P62,000 from the previous P37,000. The program aims to improve access to prenatal care, including consultations, laboratory tests, hospital services, and essential medicines.
Toward the end of the month, Marcos also pursued international cooperation, meeting Kishida Fumio, former Japanese Prime Minister and now Supreme Adviser to the Parliamentary Association of the Asia Zero Emission Community (AZEC) on April 30 to discuss energy transition efforts and collaboration under the AZEC initiative.
On the same day, he traveled to Tacloban City, where he underscored the critical role of local government units in addressing community concerns. During the visit, he distributed rice aid to families and launched educational assistance for 690 Presidential Scholars.
Malacañang also reaffirmed its commitment to job generation, pledging continued employment support through programs of the Department of Labor and Employment (DOLE) and expanded job facilitation efforts.