Department of Trade and Industry (DTI) Secretary Cris Roque met with representatives of Pulso Productions to discuss a potential collaboration for “Minute to Millions,” a program designed to showcase inspiring Filipino micro, small, and medium enterprises (MSMEs) and their entrepreneurial journeys.
During the meeting, both parties discussed key aspects of the proposed initiative, including the identification of qualified business candidates, selection of priority industry categories, refinement of program mechanics, and alignment of production plans. The discussions aimed to ensure that the program effectively highlights the experiences, challenges, and successes of Filipino entrepreneurs from various sectors.
The initiative seeks to provide MSMEs with a broader platform to share their stories, promote innovation and resilience in business, and encourage more Filipinos to pursue entrepreneurship. It also aims to recognize the significant contributions of local enterprises to job creation, community development, and the country’s economic growth.
Through the proposed collaboration, DTI and Pulso Productions hope to bring greater visibility to Filipino businesses while inspiring aspiring entrepreneurs and supporting the continued growth of the MSME sector.