The Department of Social Welfare and Development is expanding the reach of its non-monetary social protection programs through mobile hubs under the Pamilya sa Bagong Pilipinas Program.
Managed by the DSWD’s Social Technology Bureau, the mobile hubs serve as one-stop venues where families can undergo on-site profiling and registration through the PBP Registry.
The process allows the agency to assess beneficiaries’ needs and connect them with appropriate programs and services beyond direct financial assistance.
“Sa pamamagitan ng Pamilya sa Bagong Pilipinas, inilalapit natin sa ating mga kababayan ang iba’t ibang programang nagbibigay ng pangmatagalang suporta upang matugunan ang kanilang mga pangangailangan at matulungan silang maging mas matatag at mas may kakayahang umunlad,” DSWD spokesperson Assistant Secretary Irene Dumlao said Wednesday.
The STB regularly announces the schedules and locations of the mobile hubs through its official Facebook page to encourage more families to avail themselves of the agency’s services.
From July 14 to 16, PBP mobile hubs are stationed at SM City Sucat in Parañaque City, SM City Bacolod in Negros Occidental, and SM Center Tuguegarao Downtown in Cagayan Valley.
The hubs are also available at Robinsons Butuan in Agusan del Norte from Monday to Wednesday until August 31.
Families are encouraged to bring their Philippine Identification System identification cards to speed up registration and the matching process for programs suited to their needs.
Dumlao said the hubs serve as gateways to the DSWD’s various non-monetary interventions by helping determine the most appropriate form of assistance for each family.
“Sa mga PBP hubs, nagsasagawa po tayo ng profiling at assessment upang masiguro na ang bawat pamilya ay maikonekta sa mga programa ng ahensya na tunay na makatutugon sa kanilang sitwasyon. Layunin po nating maging mas maagap, mas efficient, at mas angkop ang paghahatid ng serbisyo sa bawat Pilipino,” she said.
The PBP Registry was officially launched in May 2025 to mark the International Day of Families.
The initiative is aligned with President Ferdinand Marcos Jr.’s eight-point socioeconomic agenda and his administration’s Bagong Pilipinas vision.
“Alinsunod po sa direktiba ni Pangulong Ferdinand Marcos Jr. na gawing mas accessible at people-centered ang mga serbisyo ng pamahalaan, patuloy nating inilalapit ang mga programa ng DSWD sa mga komunidad upang masigurong walang pamilyang Pilipino ang hindi maaabot ng tulong ng pamahalaan,” Dumlao said.