President Ferdinand Marcos Jr. emphasized on Monday the significance of dedicating quality time to family members despite the demands of daily work and routine responsibilities.
“Ngayong Kainang Pamilya Mahalaga Day, maglaan tayo ng oras para magsalo-salo, magkuwentuhan at makasama ang ating mga mahal sa buhay,” the President stated as the country observed the occasion.
Highlighting the value of shared moments, Marcos noted, “Dahil sa dami ng ating pinagkakaabalahan, ang oras kasama ang pamilya ang isa sa pinakamahalagang maibibigay natin sa kanila.”
To facilitate the observance, the administration issued Memorandum Circular No. 136, suspending work starting at 1:00 p.m. on September 28 across all executive branch national government agencies, state universities and colleges (SUCs), and government-owned or -controlled corporations (GOCCs).
In line with the celebration, Department of Social Welfare and Development (DSWD) Undersecretary Monina Josefina Romualdez highlighted the agency’s commitment to supporting households through flagship initiatives, such as the Pantawid Pamilyang Pilipino Program (4Ps), the Sustainable Livelihood Program (SLP), and the Parent Effectiveness Service (PES).
“As the country’s lead agency for social protection, the DSWD helps create conditions that allow Filipino families to move forward through our program and services. We respond to different needs, and provide assistance to those facing difficult circumstances,” Romualdez said.
The nation marks the 36th National Family Week from September 21 to 28, 2026, underlining the central role of the family unit in community building and national development.