VITRO Inc. has partnered with BBIX Philippines Inc. to establish a direct peering connection aimed at improving internet performance, reducing latency, and strengthening the country’s digital infrastructure.
The partnership links BBIX with the VITRO Internet Exchange, or VIX, allowing more efficient traffic exchange between networks. Enterprises connected to both exchanges are expected to benefit from optimized routing, faster access to digital services, and improved delivery of online content.
As part of the initial rollout, the companies deployed a 100G network-to-network interconnection at the VITRO Makati 2 data center. The high-capacity link is designed to scale as internet traffic demand continues to grow.
VIX brings to the partnership its local network ecosystem, including access to more than 98 million internet users in the Philippines, as well as enterprises, carriers, and hyperscalers hosted within VITRO’s carrier-neutral data centers.
BBIX, meanwhile, contributes its global peering expertise and access to content from cloud service providers, content platforms, content delivery networks, and other technology solution providers.
By directly interconnecting BBIX and VIX, the two exchanges aim to improve traffic routes, address connectivity gaps, and enhance the efficiency of the Philippine internet ecosystem.
VITRO chief commercial officer Gary Ignacio said the partnership would support more seamless and responsive online experiences for Filipinos by improving how traffic is exchanged between networks.
“By strengthening how traffic is exchanged between networks, we are improving access to content, enhancing performance, and enabling businesses and communities to better participate in the digital economy,” Ignacio said.
BBIX Philippines general manager Toya Oba said the partnership supports the company’s goal of bringing high-quality internet exchange services closer to users across the country.
“Our goal is to bring the power of the internet closer to every Filipino,” Oba said.
The companies said the direct peering connection would help support the rising demand for reliable connectivity as more businesses, communities, and consumers depend on digital services.