From wristwatch to bag charm, Casio’s latest collaboration brings collectible culture into everyday fashion
The world of designer toys is making its way into wristwear as Casio teams up with POP MART to introduce a limited-edition BABY-G watch inspired by Baby Molly, blending playful character design with the growing appeal of wearable collectibles.
The collaboration brings together BABY-G’s signature durability and the whimsical universe of Baby Molly, transforming an everyday timepiece into a fashion accessory that can be worn on the wrist or carried as a colorful bag charm.
Unveiled in the Philippines on October 22, the BGD-10KPM-7 draws inspiration from Baby Molly, the childhood version of POP MART’s iconic MOLLY character, known for her lake-blue eyes, chubby cheeks, signature topknot, and imaginative personality.
And the character’s unmistakable look is reflected throughout the watch.
Its bright yellow bezel takes inspiration from Baby Molly’s hair, while activating the LED light reveals a pair of vivid blue eyes on the digital display. Together, the details give the watch a character-inspired appearance without sacrificing its everyday functionality.
The playful touches continue along the strap, which features illustrations of Baby Molly heading to kindergarten with her feline best friend, Baby Tabby.
A hidden kindergarten name-tag graphic appears when the pass-through band is removed, while the case back carries an engraving commemorating MOLLY’s 20th anniversary.
What makes the collaboration particularly appealing to fashion enthusiasts is its versatility.
Built on Casio’s BGD-10K model from the BABY-G+PLUS collection, the watch features a removable center case that can be placed inside a special pink holder with a strap.
The result is a functional timepiece that doubles as a bag accessory, allowing wearers to switch between a traditional wristwatch and a playful charm.
The holder can also be personalized using the original stickers included in the package.
For collectors who appreciate presentation as much as the product itself, the watch arrives in specially designed packaging featuring Baby Molly and Baby Tabby.
Beyond its colorful appearance, the collaboration retains BABY-G’s practical features, including shock-resistant construction and 10-bar water resistance, making it suitable for everyday use.
The collaboration reflects how designer collectibles are increasingly finding their way into fashion and lifestyle accessories.
Instead of remaining exclusively on display shelves, familiar characters are appearing on items that fans can incorporate into their daily outfits.
For POP MART enthusiasts, the Baby Molly BABY-G offers another way to express their connection to a favorite character. For watch lovers, it presents a more playful alternative to conventional digital timepieces.
The collaboration also marks MOLLY’s 20th anniversary, adding a commemorative element to the release.
The Baby Molly × BABY-G BGD-10KPM-7 is priced at P8,930.
According to Casio, the limited-edition watch will launch exclusively online through the official CASIO Philippines website before becoming available at G-SHOCK stores nationwide.
The company has yet to announce the official launch date and will provide further details through its website and social media channels.
With its bright colors, hidden character details, and convertible design, the Baby Molly × BABY-G collaboration offers a fresh take on an everyday accessory—one that combines practicality, nostalgia, and a little collectible charm.