Pokémon fans, check your Pokédollars. Casio has officially joined the franchise’s 30th anniversary celebration with a special-edition G-SHOCK that feels less like a simple character-branded watch and more like a wearable tribute to three decades of catching, battling, trading, and arguing over starter picks.
The new model, officially listed as the GA-110PKM-7A, brings Pokémon into Casio’s full-sized G-SHOCK universe through the bold GA-110 silhouette. That means this is not a delicate display piece pretending to be a watch. It is a proper chunky, shock-resistant G-SHOCK with the kind of oversized case and layered analog-digital face that already has a collector following of its own.
What makes it special is how deeply the watchmaker and the game franchise leaned into the details.
At first glance, the watch immediately pulls from the franchise’s earliest era. The hands, buttons, dial, and bezel are dressed in red, blue, and green, a direct nod to the colors associated with the original Pokémon games released in 1996. The translucent resin case and band give the piece a toy-like glow without making it look cheap, while the white center case helps the louder colors pop.
The real fan service, however, is on the dial and strap.
At the 9 o’clock position, Casio fitted an inset dial inspired by the Poké Ball. It also includes an indicator hand shaped like Pikachu as seen from behind, turning one of the watch’s functional elements into a tiny character moment. It is the sort of design choice that longtime fans will notice immediately, but casual observers may only catch after a second look.
The band is even more deliberate. Casio placed 29 Pokémon along the strap, led by the three first partner Pokémon from every main region, from Kanto to Paldea, with Pikachu and Eevee also included. Mew, the Mythical Pokémon introduced in the original generation, appears on the band loop to complete the lineup of 30 Pokémon for the anniversary.
It is a clever roster choice. Instead of simply covering the watch in Pikachu graphics, the design quietly walks through the franchise’s generational history. Bulbasaur, Charmander, and Squirtle speak to the Game Boy kids. Sprigatito, Fuecoco, and Quaxly pull in newer fans. Pikachu and Eevee serve as the universal mascots, while Mew gives the whole thing a collector-grade wink.
The case back is engraved with a special Pokémon 30th anniversary logo, while the packaging goes all in on the collector angle. The watch comes in a Poké Ball-shaped case, with an outer box featuring all 30 Pokémon used in the design. For many buyers, that packaging may be almost as important as the watch itself.
On paper, the GA-110PKM-7A is not just a nostalgia object. It carries the expected G-SHOCK toughness: shock resistance, magnetic resistance, 200-meter water resistance, mineral glass, a resin case and band, world time, a 1/1000-second stopwatch, countdown timer, five daily alarms, hourly time signal, auto LED light, and full auto-calendar. The case measures 55 × 51.2 × 16.9 mm and weighs 72 grams, so this is very much a statement piece on the wrist.
That size matters. Previous Casio and Pokémon collaborations leaned into the smaller BABY-G space, but this anniversary model lands on the more aggressive G-SHOCK GA-110 platform. It makes the release feel broader, bolder, and more aligned with adult collectors who grew up with the franchise and now want something they can actually wear.
Casio’s US listing places the watch at $270, with wider July 2026 release activity expected across select markets. In Japan, watch-focused trackers report lottery-style reservation sales, which is usually a sign that demand may exceed supply. For collectors, that means this could quickly become one of those “buy it when you see it” releases.
The appeal is obvious. This is not a luxury watch trying to dress up Pokémon as high horology. It is also not a novelty toy with a time display attached. It sits in the sweet spot between both worlds: a durable everyday G-SHOCK with enough hidden details to make fans keep turning it over in their hands.
For anyone who started their journey in Pallet Town, traded Pokémon through a link cable, watched the anime before school, or returned to the games years later out of pure comfort, the 30th Anniversary G-SHOCK hits the right nerve. It understands that nostalgia works best when it is specific. A Poké Ball dial. Mew on the keeper. Starters from every era. A case back that marks 30 years of adventure.
Casio could have slapped Pikachu on a standard watch and called it a day. Instead, it built a timepiece that feels like a mini Pokédex for the wrist.
And yes, for Pokémon fans, resistance may be futile.